Publift

Publift
Company typeSubsidiary
IndustryAdvertising technology
Founded2015
Founder
  • Colm Dolan
  • Tobin Page
Area served
Worldwide
Key people
  • Colm Dolan (Chief Executive Officer)
  • Amy Jansen-Flynn (Managing Director)
ParentCarsales.com (since 2023)
Websitewww.publift.com

Publift (founded in 2015) is an Australian advertising technology company headquartered in Sydney. The company develops software and services that help digital publishers manage and optimize programmatic advertising. Publift was ranked in the Australian Financial Review’s Fast 100 list of high-growth companies in 2021. In 2023, it became a wholly owned subsidiary of Carsales, an Australian digital marketplace.

History

Publift was established in 2015 by Colm Dolan and Tobin Page, former Google employees. The company initially offered ad operations management before expanding into proprietary technologies and optimization tools.[1][2][3]

By 2021, Publift reported annual revenues of A$30.9 million and was included in the Australian Financial Review Fast 100 list of high-growth Australian companies, ranking 60.[4]

In 2023, the company was acquired by Carsales, but continues to operate under its own brand.[5] In March 2025, Publift opened a European headquarters in Dublin, Ireland, supported by IDA Ireland. The new office was announced with plans to employ around 50 staff in engineering, sales, and customer support.[6]

In August 2025, Publift appointed Amy Jansen-Flynn, who formerly served in senior roles at Adform and REA Group, as Managing Director, succeeding Ben Morrisroe, who had joined in 2019 and contributed to the company’s international expansion.[7][8][9]

Services and technology

Publift’s central product is Fuse, an AI-powered ad management and optimization platform that consolidates header bidding, real-time analytics, layout testing, and yield management into a single system. Fuse allows publishers to manage multiple demand sources, test ad layouts, and receive performance-based recommendations. The company employs data scientists and engineers to review performance data weekly and adjust settings for monetization.[10][11]

The platform supports multivariate testing, enabling publishers to experiment with different ad placements and formats. Publift also facilitates curated deals with premium advertisers.

Publift also offers browser-based tools such as Ad Wizard, a Google Chrome extension that allows publishers to view on-page ad data, monitor latency, and block specific ads.[12]

Awards and recognition

  • Google Certified Publishing Partner (GCPP) and GCPP Premier 2026[13]
  • Financial Times’ High-Growth Companies Asia-Pacific 2023 ranking[14]
  • Australian Financial Review’s Fast 100 list of Australia’s fastest-growing companies in 2022.[15]
  • Financial Times High Growth Companies APAC 2022[16]
  • Google Certified Publishing Partner Transformation Award, 2021.[10]
  • Australian Financial Review’s Fast 100 list of Australia’s fastest-growing companies in 2021[4]
  • The Drum Digital Advertising Awards APAC - Best Programmatic Sell-Side Technology, 2019[1]
  • Deloitte Technology Fast 50 Australia Awards, 2019[17]

References

  1. ^ a b McEleny, Charlotte. "Boot-strapped to award-winning: the Publift story". The Drum. Retrieved 2025-10-23.
  2. ^ Gain, Vish. "Irish founder of Sydney-based adtech eyes Europe with new Dublin office".
  3. ^ Writers, Staff (2023-04-03). "Carsales Acquires Aussie Adtech Firm Publift". B&T. Retrieved 2025-10-23.
  4. ^ a b "The fastest growing companies in Australia". Australian Financial Review. 2021-11-28. Retrieved 2025-10-23.
  5. ^ Hawksford, Angela. "Australia-based CarSales acquires adtech company Publift". aimgroup.com.
  6. ^ O'Brien, Ciara. "Australian adtech company Publift to create 50 jobs in Dublin". The Irish Times. Retrieved 2025-10-23.
  7. ^ "Publift names Amy Jansen-Flynn managing director - AdNews". www.adnews.com.au. Retrieved 2025-10-23.
  8. ^ "Amy Jansen-Flynn to lead Publift as its new MD | Mi3". www.mi-3.com.au. Retrieved 2025-10-23.
  9. ^ Leong, Matthew (2025-08-04). "Publift shares new managing director appointment". Mumbrella. Retrieved 2025-10-23.
  10. ^ a b "Publift Case Study". Google Cloud. Retrieved 2025-10-23.
  11. ^ "Publift uses Exchange Bidding to deliver 40% higher CPMs across 50 publisher clients". admanager.google.com. Retrieved 2025-10-23.
  12. ^ colm (2018-11-01). "Publift Launches Adwizard: The First Chrome Extension Of Its Kind". B&T. Retrieved 2025-10-23.
  13. ^ Edgen. "Publift Secures Google Premier Partner Status to Boost Revenue for 900+ Publishers". Edgen. Retrieved 2026-02-12.
  14. ^ Chalikopoulou, Efi. "FT ranking: High-Growth Companies Asia-Pacific 2023". www.ft.com. Retrieved 2025-10-23.
  15. ^ "Six media agencies make the AFR Fast 100 list of 2022". www.mediaweek.com.au. Retrieved 2025-10-23.
  16. ^ Bell, Amy. "FT ranking: Asia-Pacific High-Growth Companies 2022". www.ft.com. Retrieved 2025-10-23.
  17. ^ Writers, Staff (2019-11-26). "Media And Marketing Companies Surge Ahead In Deloitte's Technology Fast 50". B&T. Retrieved 2025-10-23.
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