Marketing Architects
| Company type | Private |
|---|---|
| Industry | TV Advertising |
| Founded | 1997 |
| Founder | Chuck Hengel |
| Headquarters | Minneapolis, Minnesota, United States |
| Website | marketingarchitects |
Marketing Architects is an American marketing and advertising agency based in Minneapolis, Minnesota. Founded in 1997, the company has been covered by business publications and trade outlets for its work in television advertising, including traditional linear television and streaming or connected TV (CTV).
During the late 2000s and early 2010s, Marketing Architects developed and marketed consumer products alongside its advertising business. In the 2020s, industry publications reported the firm’s focus on performance-oriented television and connected TV advertising, reflecting broader shifts in television buying and measurement.
History
1997
Marketing Architects is founded by Chuck Hengel.
2008–2015
The company builds and markets their own consumer products, including HurryCane and Stuffies.[1][2]
2019
Marketing Architects continues partnership with Nielsen to support accurate TV advertising measurement.[3]
2023
Angela Voss is named CEO; founder Chuck Hengel transitions to Executive Chairman.[4][5]
The agency launches Streaming TV services focused on performance campaigns.[6]
References
- ^ Clare Kennedy. (2015-09-10). “Agency-turned-product developer sells its cane business.” Minneapolis/St. Paul Business Journal.
- ^ (2013-02-08). “Stuffie: A Holiday Hit.” Twin Cities Business Magazine.
- ^ Adam Jacobson. (2019-12-04). “A Twin Cities Ad Agency Goes Deeper with Nielsen.” Radio + Television Business Report.
- ^ Steve McClellan. (2023-01-29). “CEO Switch at Minneapolis Agency Marketing Architects.” MediaPost.
- ^ Alyxandra Sego. (2023-01-19). “TV agency Marketing Architects names Angela Voss CEO.” Minneapolis/St. Paul Business Journal.
- ^ Karlene Lukovitz. (2023-10-09). “Marketing Architects Opens Platform for CTV Performance Campaigns.” MediaPost.