Lushious Massacr

Lushious Massacr
Lushious Massacr at DragCon 2019
Born
Martin De Luna Jr.

(1988-10-01) 1 October 1988
Brownsville, Texas, U.S.
OccupationsDrag queen
Makeup artist
YouTuber
Years active2010s–present
Known forEmmy Award-winning makeup artist on We're Here

Lushious Massacr (born 1 October 1988)[1][2] is a Mexican-American drag queen, professional makeup artist, and social media personality.[3] She won the Primetime Emmy Award for Outstanding Makeup for a Variety, Nonfiction or Reality Program in 2022 for her work on the HBO reality television series We're Here.[4][5]

Early life

Born Martin De Luna Jr., Massacr is a native of Brownsville, Texas.[3] She moved to Houston to develop her drag career, where her persona was further shaped by the Houston drag scene.[6] After seven years in Houston, she returned to Brownsville.[3]

As a child, Massacr described herself as introverted, often going to school and then home without speaking to classmates or sometimes even teachers.[7] Before pursuing her drag career, she worked in concessions at Cinemark movie theaters.[8] At age 19, she met drag mother Divina Garza, who helped her develop confidence and begin exploring drag performance.[7] During her time in Houston, she was mentored by drag performer Charro Beans DeBarge, who became influential in her artistic development.[6] She has made it a goal to "prove that Mexican American stories from South Texas are valuable", calling it her life's purpose.[3]

Career

Makeup artistry

Massacr began her professional career working as a makeup artist for MAC Cosmetics.[9] In 2019, she was selected as a member of the Sephora Squad, the beauty retailer's influencer program.[10]

Her work on the HBO reality series We're Here, where she served as makeup artist for Shangela, earned her the Emmy Award for Outstanding Makeup for a Variety, Nonfiction or Reality Program in 2022.[4] She shared this award with Jeremy Damion Austin and Tyler Devlin for the "Kona, Hawaii" episode.[11]

Television and media

In 2016, Massacr was featured on the web series Transformations with James St. James, produced by World of Wonder Productions.[9] She has also appeared as a judge on the reality competition series Drag Latina.[3]

In September 2025, Massacr was featured in InStyle magazine's second annual Breakthrough List, a "selection of 30 ones-to-watch who are bound to make a meaningful, lasting impact in pop culture".[8] In the interview, Massacr revealed that she will star, direct, produce, and write an upcoming Lifetime movie based on her life.

Social media

Massacr operates a YouTube channel featuring a series called "Dragvestigations", where she visits retail establishments while in drag and provides comedic commentary. The series specifically involves rating businesses on their accessibility to plus-size customers and drag performers, along with comedically searching for "trade".[8] In these videos, she performs under the persona "Mimi" and has developed popular catchphrases ("brick!", "creature!", "don't do it little girl!", "crossdresser!", "bitter!") that have resonated with audiences.[6] Her content has generated engagement from public figures including Frank Ocean, Marc Jacobs, and Trixie Mattel.[8]

Activism

The topics of immigration and immigrant rights are frequent mentions of activism in Massacr content. In 2019, Massacr created a political commentary video at the Mexico–United States border wall in Brownsville, using makeup application as a form of protest against the Trump administration's immigration policies and the declaration of a national emergency at the border.[12]

LGBTQ rights, specifically Trans rights, are a major focus of advocacy in Massacr's YouTube videos. In 2019, Massacr commented on the case of Camila Díaz Córdova, a Salvadoran Trans woman who was murdered in her home country after being deported from the U.S. following a rejected asylum petition.[12] In March 2025, Massacr spoke at the Queer and Trans Liberation March in Dallas, where she addressed a crowd of hundreds gathered in response to anti-LGBTQ legislation and policies. In her speech, she stated, "Remember what it took us to get to this point. It hasn't been easy. We have paid a hefty price to exist, and we will be damned if it's going to be taken away from us."[13] She has been recognized as part of the broader LGBTQ+ advocacy community in the Rio Grande Valley.[14]

Personal life

Massacr is the drag mother of Mija Massacr and drag grandmother of Miz Tonz Massacr.[15]

Filmography

Year Title Role Notes
2016 Transformations with James St. James Herself Web series episode
2022 We're Here Makeup artist "Kona, Hawaii" episode; Emmy Award winner
2023 Drag Latina Judge Season 2

Awards and honors

Them magazine featured Massacr in the magazine's Them Superlatives 2025, an award collection "for our favorite people made up by our favorite people".[1] Massacr was given the It Girl of the Year award, and interviewed on multiple topics.

Year Award Category Nominee(s) Result Ref.
2022 Primetime Emmy Awards Outstanding Makeup for a Variety, Nonfiction or Reality Program We're Here Won [4]
2024 GLAAD Media Awards Special Recognition (Spanish Language) Drag Latina Won [16]
2026 Queerty Awards Digital Series Dragvestigations Pending

References

  1. ^ a b "Lushious Massacr Is the It Girl of the Year". them. 10 June 2025. Retrieved 19 January 2026.
  2. ^ @lushiousmassacr; (30 July 2017). "Follow your girl on Twitter!". Retrieved 19 January 2026 – via Instagram.
  3. ^ a b c d e Rendon, Luis G. (August 22, 2023). "Meet makeup artist and Brownsville drag queen, Lushious Massacr". Los Angeles Times. Retrieved January 8, 2025.
  4. ^ a b c "Juried Award Winners Announced for 74th Emmy Awards". Television Academy. August 11, 2022. Retrieved January 8, 2025.
  5. ^ "'Legendary,' 'Arcane' and 'We're Here' Among Juried Emmy Winners". Variety. August 12, 2022. Retrieved January 8, 2025.
  6. ^ a b c "Lushious Massacr Is Living Her Realness Era—and 'Dragvestigating' Her Way Through It". OutSmart Magazine. June 26, 2025. Retrieved January 8, 2025.
  7. ^ a b "Slaying with Lushious Massacr". Trucha RGV. February 17, 2022. Retrieved January 8, 2025.
  8. ^ a b c d Borge, Jonathan (September 10, 2025). "The Breakthrough List: 26 Performers Defining Culture Today". InStyle. Retrieved January 8, 2025.
  9. ^ a b "Houston drag queen transforms James St. James". Houston Chronicle. February 4, 2016. Retrieved January 8, 2025.
  10. ^ "Sephora Announced The New #SephoraSquad Members & They're All Your Faves". Elite Daily. March 29, 2019. Retrieved January 8, 2025.
  11. ^ "Creative Arts Emmys 2022 Winners List: RuPaul, Stranger Things Win Awards". Newsweek. September 12, 2022. Retrieved January 8, 2025.
  12. ^ a b Rivas, Gabrielle (March 8, 2019). "Latinx Drag Queen Posts GRWM Video at Border Wall". Latino Rebels. Retrieved January 8, 2025.
  13. ^ "Hundreds march Sunday for queer, trans rights in Dallas". The Dallas Morning News. March 25, 2025. Retrieved January 8, 2025.
  14. ^ "The Rio Grande Valley as Heart of LGBTQ+ Resistance and Joy". Texas Observer. June 25, 2025. Retrieved January 8, 2025.
  15. ^ Massacr, Lushious (11 February 2026). VALENTINA CRASHES DRAGVESTIGATIONS! MARSHALLS EXPOSED! (video). Event occurs at 11:12 and 23:00. Retrieved 12 February 2026 – via youtube.com.
  16. ^ "Revry Receives Special Recognition for Drag Latina For 35th GLAAD Media Awards". February 1, 2024. Retrieved January 23, 2026.
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