Asia Brand Research Institute (Korean: 아시아브랜드연구소) is a South Korean analytics and advisory company established in 2016. It provides analytics and management consulting to organizations in South Korea and globally. The company is known for its K-Brand Index (Korean: K-브랜드지수) big data system developed in 2024. The index is calculated based on analyzing online trends in media, socials (positive/negative), activations, as well as community responses.[1][2][3][4]
K-Brand Index
Entertainment
Actor of the Year
Film of the Year
Drama of the Year
Show of the Year
Sports
Sportsperson of the Year
Advertising
Model of the Year
Corporate
CEO of the Year
See also
References
- ^ 알파경제 (August 8, 2025). "알테오젠, K-브랜드지수 제약·바이오 상장사 1위 차지". alphabiz.co.kr (in Korean). Retrieved January 6, 2026.
- ^ "K-브랜드지수 건설사 1위 현대건설·2위 GS건설". Business Korea.
- ^ "현대건설, 국가대표 브랜드 선정···'K-브랜드지수' 건설사 부문 1위". Financial Review Korea. Retrieved January 6, 2026.
- ^ "'K-브랜드지수' 여행사 부문 1위 하나투어…이어 마이리얼트립, 모두투어 順". Financial Review Korea. Retrieved January 6, 2026.
- ^ "K-브랜드지수 올해의 배우 부문, 1위는 '박보검'". Financial Review. December 31, 2025. Retrieved December 31, 2025.
- ^ 이지한 (December 30, 2025). "유해진의 '야당', 이병헌의 '승부' 제치고 K-브랜드지수 올해의 영화 1위". m.swtvnews.com (in Korean). Retrieved January 6, 2026.
- ^ "'폭군의 셰프'보다 '폭싹 속았수다'였다‥K-브랜드지수 올해의 드라마 1위". Newsen (in Korean). December 29, 2025. Retrieved December 29, 2025.
- ^ 박진영. "'환승연애4', K-브랜드지수 2025 올해의 예능 1위⋯'런닝맨' 2위". 조이뉴스24 (in Korean). Retrieved January 6, 2026.
- ^ "'역시' 손흥민, 2024 스포츠스타 'K-브랜드지수' 1위..김도영 2위-김연경 8위". Newsen (in Korean). January 2, 2025. Retrieved January 6, 2026.
- ^ "K-브랜드지수, 2024 광고모델 부문 1위 '손흥민' 선정". nanews.co.kr. January 23, 2025.
- ^ "이재용 삼성 회장, K-브랜드지수 '올해의 CEO' 1위 선정". EzyEconomy.
External links